WHAT’S BARKING DOG TREATS

Logo Design & Packaging

CLIENT

What’s Barking is a new dog treat company, made in the USA, focussing on grain-free offerings with quality ingredients. Key brand adjectives are: lighthearted, simple, natural, and crafty (not corporate). “What's Barking” is meant to be the dog version of “What's Up” as a casual greeting.

PROJECT GOALS

We knew they wanted a logo with an illustrated French Bulldog, plus designs for re-sealable treat pouches. They wanted the look to feel in line with craft beer and independent coffee brands.

SOLUTIONS

We created a logo with a friendly, custom illustration and bold, trustworthy typography. The primary logo lockup is the most complex, with a simplified secondary option for small scale use. For packaging, we emphasized fun, yummy colors that correspond to each flavor. Hierarchy and grouping of information was very important to keep things feeling balanced and uncrowded. Multiple sizes and flavors were created and taken to print.