SALTED OCEAN DYES

Logo Design and Branding

CLIENT

Salted Ocean Dyes creates one-of-a-kind tie dye garments and home goods inspired by nature. The unique process uses dry dye powder and melting ice to split the color as it binds to the fabric – combining art and chromatographic chaos. Each piece is one-of-a-kind and hand dyed in Los Angeles.

PROJECT GOALS

Salted Ocean Dyes was already selling stunning tie dyed pieces online but needed some cohesive branding to stand out and create recognition. We set about to create a logo and brand aesthetic to carry across print and digital marketing. We wanted to utilize retro typography as a nod to tie dye as a vintage craft. But we wanted the feel to be closer to an elevated streetwear brand vs a head shop.

SOLUTIONS

A custom stacked logo was created with a friendly, retro serif font and a single droplet icon. This primary logo mark is paired with a modern sans serif font for taglines and body copy. Secondary logos were created for horizontal and small scale use. Symbolic icons of droplets, sparkles and ice molecules all nod to the ice dying process. Several logo options and color schemes provide flexibility while controlled use of these elements brings cohesiveness.