OC FRESCA

Menu Illustrations & Wall Graphics

CLIENT

OC Fresca is a fun new beach-side cantina with a menu focussed on Mexican food and healthy Agua Fresca based cocktails.

PROJECT GOALS

The client already had branding established with a logo and restaurant menu. They wanted to add illustrated icons that highlighted the fresh fruit focus and California personality.

SOLUTIONS

The existing brand colors were used with simple, flat shapes and a slightly shaky outline to feel hand drawn and playful. This style was used to create a variety of fruit and food icons. These icons were added to the menu and used to create wall graphics inside the restaurant.