KIND CAMPAIGN

Sweatshirt Graphic & Print Material

CLIENT

Kind Campaign is a non-profit organization and school program that brings awareness and healing to the negative and lasting effects of girl-against-girl bullying.

PROJECT GOALS

The client was seeking a new sweatshirt design to add to their online merchandise. It needed to read “Kindness is my Superpower” and feature illustrations evoking the key words: feminine, cool, delicate, celestial.

SOLUTIONS

Initial sketches were done by hand to create custom line art featuring flowers and planetary elements. The illustration was converted to vector and paired with an elegant but bold serif font, reading “Kindness is My Superpower”. The final design was printed in white on black fabric.

Print Collateral

Additional on-brand print material was also created for schools and students to learn more about Kind Campaign and their mission. Existing logo, colors and fonts were used to create a flyer and postcard with custom QR codes. Test prints were done before final files were sent to the printer.